VOICES INSPIRING VALLEY ACTION
VIVA is focused on educating and empowering rural communities in
the Central Valley to create healthy individuals, families, and communities.
TAKE ACTION
Sign a petition to reduce tobacco use, access, and secondhand smoke exposure in the Central Valley.
ABOUT US
VIVA At A Glance
Through community engagement and advocacy, VIVA’s goal is to improve the health of our communities by reducing the exposure of secondhand smoke in Mariposa, Merced, Madera, Fresno, Kings, and Tulare counties. Rural areas have a lot to offer – scenic landscapes and close-knit communities – but they also have unique challenges when it comes to reducing tobacco use. For example, rural residents have less access to quitting resources and secondhand smoke prevention resources.
Did you know the tobacco industry heavily markets cigarettes and smokeless tobacco in rural communities?
Learn how VIVA is working to eliminate tobacco use in the Central Valley.
YOUR VOICE MATTERS
Share your story to inspire others.
UPCOMING EVENTS
Please check back for upcoming events!
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events and news.
Complete a survey and tell us how tobacco use affects you in your everyday life.
